SSSabina ShaoSenior / Principal Product Designer

ProductDesigner

Portrait of Sabina Shao

Based in Toronto

Available for work

Selected work ✳ 01—04

Products in the
real world.

Four case studies
Scroll to explore ↓
01 ✳TELECOM · CUSTOMER PORTAL

Dashboard

HughesNet customer portal dashboard redesign
Simplifying the customer experience.View project ↗
02 ✳ONLINE SHOPPING · UX

E-commerce

GT’s Synergy kombucha products
Make products easier to find without losing the story.View project ↗
03 ✳FINTECH · USER ACTIVATION

Onboarding

Moneko onboarding and budgeting screens
Experience value before the subscription decision.View project ↗
04 ✳PRODUCTIVITY · UX/UI

Mobile App

Mobile app interface preview on a phone
Mobile app interface preview.View project ↗
INDEPENDENT PRODUCT DESIGNERS.S. / TORONTO

Complex problems.
Simple experiences.

I'm a product designer with 8+ years of experience turning complex challenges into intuitive digital products. From enterprise platforms to AI-powered startups, I bring together product strategy, user research, and thoughtful design to create experiences that work for people and businesses.

Product strategyAI experiencesDesign systems
say hello

Let’s make
it make sense.

Have a thoughtful challenge?Start a conversation ↗A little about me ↗